Consumers also have the choice of carrying their computer to an after market customization expert and have them do a custom paint job to add a bit more personality/style to a computer that defines them. Its one of the key aspects of WINTEL machines, there is definitely choice to be found and opportunities to customize. Many PC OEM’s have tried to differentiate their models with different finishes and form factors that make them stand out. With the many generic brands out there to choose from, its not unlikely for you to know someone who has an exact configuration and model as you do. There is more to owning a PC than just having one, whether its a laptop or desktop.